1964 - 1989
Small town values, big-time hardware.
Starting its life as a family-run fish and chips shop on Goods Road in Brakpan, the Mercury brand has evolved greatly. It has gone from small-time fast food place in 1964, to general store in 1984, to specialist cycling and hardware shop in 1989, all the way to becoming the hardware powerhouse of Johannesburg’s East Rand that it is today.
The commendable work ethic and dedication to customer satisfaction of Mercury’s staff has always been stimulated by the “family business” feel that Mercury engenders among its employees.
The brand encourages inclusion and ensures that all customers to the store are greeted and treated with smiles.
1993 - 2000
It was in 1993 that Mercury – having by then narrowed its commercial focus – made the greatest strides towards becoming a leading supplier of DIY and building materials. Joining the Mica Hardware Group, Mercury began trading as Mercury Mica, and, in 2000, moved to larger premises on Nossob Street, Dalpark, Brakpan.
Mercury joined the Build it Group and began trading as Mercury Build it. Back on the East Rand, in Brakpan, this is the latest incarnation in its already storied history.
THROUGH IT ALL, MERCURY HAS MAINTAINED THE PERSONAL, SMILING SERVICE OF THE SMALL, FAMILY BUSINESS THAT IT STARTED ITS LIFE AS.
In Build it, Mercury has found a partnership whose own focus on uplifting community reflects the small-town values that have carried the Mercury brand from family-run fast food store, to the forefront of building and DIY solutions provision in Southern Africa.